Alice Galeffi and Maria Luiza Jobim provide a reference point for street style adaptation in Rio de Janiero. Bustling cities have become a focal inspirational device for major fashion houses and trend monitoring designers. Photographers and creatives have long been aware of this development (take for example, Scott Schuman at thesartorialist.com, Yvan Rodic at thefacehunter.blogspot.com) and have effectively been documenting modern fashion online over the past few years. These sites endeavour to promote individuality, diversity, and represent personality rather than generic fads. Revealing divergent character traits, and the way in which different cultures grasp various trends provides a far more interesting angle on the industry.

Rio 1

Rio 2

Rio 3